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Biocoat “Slippery When Wet” AdClient: Biocoat
Biocoat, a premier provider of hydrophilic medical device coatings, commissioned MVP to create an attention getting ad campaign targeting its audience of Medical Device engineers and scientists. The results, which featured an eye-catching surfer sporting the “slippery when wet” tagline, conveyed the ease of insertion of Hydak® coated materials, and helped the Client ride a new wave of business.
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Industries Covered
- Health Care
- Life Sciences
- Medical/Medical Devices
- Scientific Instrumentation
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