BRAND VALUE:
Smart battery charger/maintainer
BACKGROUND:
To dramatically increase distribution at national automotive parts stores, Wirthco asked MVP to revitalize its logo and packaging. In response, Mvp emphasized the product’s advanced mircrochip technology features as a competitive edge in relation to competitors.
MVP SOLUTION:
While retaining some of the longstanding Battery Doctor icon’s equity, MVP downplayed its size in relation to the name. Employing a combination of white, reverse-out lettering and a 3D-beveled edge effect, the new logo now energizes the brand.
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