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Corporate Identity

Client: Worthington Aviation

Brand Value:

The Trusted Source™

Background:

As a regional firm seeking dramatic expansion across the globe, Worthington Aviation sought an umbrella brand identity capable of integrating the company and its three separate divisions: Parts, Service and Sales. The goal of the new identity was to project Worthington as a world class, “Lexus quality” industry leader with a unique, trusted value proposition.

MVP Solution:

The logo features a bold, sophisticated, sans serif font reflective of Worthington’s professionalism. An arch beneath the company name is reminiscent of the horizon while the MVP inspired tagline, “the trusted source™,” reinforces Worthington’s commitment to customer service.

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Industries Covered

Aviation
B2B
Leisure
Logistics