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Corporate IdentityClient: Houston and Associates
Brand Value:“A better way to hedge”
Background:Houston and Associates, a national energy consulting firm, engaged MVP to generate a marketing analysis and then communications plan enabling the client to project its in-depth knowledge of physical energy supply, fundamental and technical market analysis and constructive OTC products. In a marketplace abounding with larger and more established competitors, Houston required and identity that would support is its MVP-inspired tagline: “A better way to hedge.”
MVP Solution:The resulting company logo features a classy yet conservative combination of sans serif typography and rich, understated colors set against a financial graphic.
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