Brand Value:
“Experienced Mezzanine for the Middle Market”
Background:
Yukon Partners strives to be a top decile provider of mezzanine capital to Middle Market companies. To project its principles of respect, integrity and reliability in its dealings with customers, colleagues, prospects, and industry friends, Yukon turned to MVP for a new corporate name, identity and Web site.
MVP Solution:
The distinctive and memorable Yukon logo features a compass rose and strong serif type face designed to symbolize that Yukon’s potential for exceptionally high private equity returns aligns perfectly with firm’s eponymous namesake and the partners’ values and vision for success.
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