Client: Pulse Industry
Brand Value:To improve the design, functionality and performance of our customers' cardiovascular medical devices by supplying stent and other flexible testing materials that stretch the imaginations of their life scientists and the performance characteristics of their devices for improved quality of life.
Background:Pulse Industry had over 30 years of experience in manufacturing the highest quality, flexible tools and materials used in medical device testing. Seeking to expand their reach beyond a small but important circle of leading Upper Midwest medical device manufactures, the company turned to MVP for a new brand identity, sales literature and Web site that would turn industry heads.
The MVP Solution:Based on a prior MVP branding analysis, which included a new company value proposition and tagline, the sleek new heart shape logo conveys Pulse’s commitment to creating flexible cardiovascular research materials that “expand the horizons of medical device testing.”
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- Health Care
- Life Sciences
- Medical/Medical Devices
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