Brand Value:
Strength, Integrity, Endurance
Background:
Stone Arch Capital is an established Midwest private equity firm that provides superior service ranging from executing mergers and acquisitions to operating both small start-ups and large companies. In connection with its redesign of the Stone Arch website, MVP modified the company’s logo to strengthen the overall presentation.
MVP Solution:
The updated logo featuring Stone Arch Capital’s namesake, the Stone Arch Bridge, symbolizes the firm’s enduring commitment to its established principles: “Strength, Integrity, Endurance.”
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