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Corporate Identity

Client: Tekran Instruments

Brand Value:

A pioneer and leader in Mercury measurement aiming to expand to detection and measurement of other hazardous materials.

Background:

In response to the FDA’s Clean Air Mercury Rule and the entry of multi-billion dollar competitors into the lucrative mercury measurement device market, Tekran turned to MVP to reinvent its brand and launch an integrated marketing communications campaign.

The MVP Solution:

The combination logo and tagline featuring “Where Measurement Begins” upholds Tekran as both a pioneer and leader in the market. A strong type font and bold color pallet create a highly visible word mark. The circular symbol is consistent with the atomic sign for mercury, but is transected by a semi-opaque grid emblematic of measurement and purification.

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Industries Covered

B2B
Industrial
Scientific Instrumentation