Client: ORS Nasco
Brand Value:Brand name quality for less
Background:ORS Nasco, a global provider of industrial, oilfield, safety, and electrical parts and equipment, selected MVP to revitalize its 1,000 SKU imported line of Anchor Brand™ welding products and accessories. The product line, which is manufactured in the Far East, required a new brandmark that would support quality positioning comparable to that of leading national brand competitors, e.g., 3M, Stanley, Makita, and Duracell, among others.
The MVP Solution:The new Anchor Brand™ logo features bold, easy-to-read typography, supported by an anchor graphic lending additional impact.
- Private Label/Store Brands
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