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Brand Identity

Client: Nash Finch

Brand Value:

Store brand quality and value for over 100 years.

Background:

Nash Finch, an international food retailer and wholesaler, asked MVP to revitalize its aging Our Family brand to help generate growth in the private label category. The design needed to embrace more than 1,000 food and non-food products and favorably link them to consumers seeking national brand quality for less.

The MVP Solution:

The new brandmark features a symbolic tree in a consumer-friendly arch and white reverse out letters against a strong red background to achieve greater shelf appeal. The words "Quality Since 1904" help favorably position the brand.

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Industries Covered

Foods - Consumer
Private Label/Store Brands