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Corporate IdentityClient: EmpiCare
Brand Value: Delivering piece of mind for all your DME needs.
Background: Upon Empi's acquisition of durable medical equipment (DME) supplier, SpectraBrace, it required an identity that would draw upon Empi's brand equity and replace the SpectraBrace logo.
MVP Solution: The use of the existing Empi logo maintains the Empi connection, while the addition of "Care" conveys that this is a service of a medical device manufacturer. MVP subsequently designed the EmpiCare Web site.
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Industries Covered
- Health Care
- Medical/Medical Devices
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