Client: Rikki Davis Worldwide Yacht Charters
Brand Value:With Rikki Davis, it’s not just a charter. It’s YOUR charter.
Background:Rikki Davis Worldwide Yacht Charters is a Euro-style charter yacht broker that has specialized in arranging private luxury yacht charters for an elite clientele for over 20 years. Now in association with Churchill Yacht Partners, Rikki Davis asked MVP to create a logo that would represent the companies’ new partnership, combining the unique characteristics of each brand’s identity.
MVP Solution:MVP formulated the Rikki Davis “at Churchill Yacht Partners” modifier while employing a proprietary teal and cobalt blue color palette to achieve thematic unity. The bold typography and intense colors create riveting appeal.
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