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Fresh 1 Produce Packaging

Client: C. H. Robinson


C.H. Robinson, makers of the Fresh 1® produce line, selected MVP to design upscale packaging for a new line of Wal-Mart salads (25 SKU's). To differentiate between the three categories of controlled brand Fresh 1 salads (Shreds, Blends and Kits), MVP adopted a good, better, best graphic approach. This strategy enabled Wal-Mart to target the majority of salad consumers between the premium and value-based segments of the market.

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Industries Covered

  • B2C
  • Foods - Consumer
  • Private Label/Store Brands