PB Crave, a leading all-natural peanut butter brand, selected MVP to create a new and responsive, e-Commerce website. Appealing to a diverse audience of health conscious moms and college students alike, the Joomla CMS site features a multi-function “Crave Station” recipe finder; an icon rich flavor selector; and both local retailer search and shopping cart functionality. PBC’s commitment to Project Peanut Butter, an African sustainable farming initiative reinforces the firm’s cause marketing.
To better engage and encourage consumers to learn about and purchase its all-natural lineup of flavor favorites, the responsive and mobile-friendly website features an innovative multi-function recipe finder: choices not only deliver appropriate food recipe recommendations based on lifestyles, flavors, courses and specialties, but enable food fans to sign up for a continuous feed of the company’s latest, greatest and freshest recipes. PB&J Banana Roll-ups anyone?
Two Ways to Shop: Consumers can order either directly from the website or choose from a selection of area retailers. Whether desktop, tablet or cellphone, the new PB Crave website provides an easy and fluid E-Commerce shopping experience. And we’re proud to spread the news that sales are up over the previous year thanks to both great design, improved usability and MVP’s proven search engine optimization efforts. Naturally!