Roadtrek Website


The Leader of the Pack 

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Roadtrek, the #1 bestselling Class B motorhome in North America, and based in Kitchener, Ontario, selected MVP to create an exciting online destination with advanced business process functionality.
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The new site offers a compelling user experience that features striking photography, easy to read product specs, efficient navigation, the industry’s most sophisticated “Build Your Own” product configurator—and much more. Built on the WordPress CMS for easy client updates, this beautiful custom website is fluidly optimized for smart phones, tablets and desktop platforms.
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The Challenge

Industrial Opportunities Partners (Evanston, IL) brought their portfolio company, Ontario based, Roadtrek®, to MVP to create a new and competitive website for this leader in Class B motorhomes. Roadtrek coaches combine the comfort of a motorhome with the practicality of a van in order to suit any RV lifestyle. With an extensive line of products, Roadtrek needed a site that would effectively showcase these unique vehicles and all their amenities. Additionally, Roadtrek wanted to offer customers an unprecedented number of options in an online “Build Your Own” coach configurator.

Our Solution

For easy back-end client management MVP created the new site on the Wordpress CMS, featuring simple navigation between pages, enticing photography and easy to read product specifications. MVP also developed the industry’s most sophisticated “Build Your Own” vehicle configurator, which with 22 variables provides up to twice the interior and exterior options of the standard competitor.  The new, responsive site also emphasizes the use of consumer-friendly filters like sleeping capacity, fuel type, etc., while competing websites ignore such helpful selections.

With zooming light box features, users can easily preview different models and choices in profile and three-quarters views without leaving their current viewing selection. From expandable vehicle images to automatic currency selectors for the US and Canada, Roadtrek’s new website is an industry leader. In addition, a highly functional dealer support site, launching soon, will complement Roadtrek’s consumer counterpart.

The Result

Roadtrek reported increased site traffic, requests for literature, and price quotes with this stylish and feature-rich website.

Karyn Torcoletti, Director of Marketing for Roadtrek says, “The fresh new look of the site complements the upscale branding we recently launched and brings it all together. The new website is visually pleasing, showcasing our products well and creates a user experience that we are sure anyone visiting the site will enjoy.”

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