Medtronic, a global medical device manufacturer, turned to MVP to create an HTML email campaign in support of its HF (Heart Failure) awareness efforts. Increasing awareness of how a guideline-recommended practice improvement plan could benefit clinical practice was the objective. The plan and related research was sponsored jointly by Medtronic and the American Heart Association
MVP crafted engaging emails that would drive recipients to seek more information about Medtronic and its association with the American Heart Association. These AHA programs were designed to improve the quality of care for heart failure patients and enrich outpatient cardiology practices. Landing pages were a key campaign component, providing valuable educational resources and a measurable link to assess content downloads and Medtronic sales team contact.