Helping Educators Realize the School of the Future™...Today
With millions of students of varying ages and backgrounds being served worldwide, Achieve3000® is the leader in differentiated online education. While waiting for the unveiling of their new MVP designed website, Achieve requested MVP’s help in accelerating their marketing efforts by generating potential clients through a HTML lead generation campaign. They wanted the campaign to demonstrate their impressive credentials and deliver a concise summary of their programs and technologies ranging from online content literacy programs and ELL to intervention programs and more. In addition, Achieve3000 solicited MVP’s assistance in a complete overhaul of their branding and website.
So, within a 30-day timeframe, MVP developed a series of 12 targeted HTML e-mails and corresponding online landing pages hosted in the Salesforce Pardot CRM system, for parents, teachers, and administrators. The pages opened with MVP’s “See How it Works” video, embodying the ambitious goals of Achieve3000 through bold colors and striking animated motion graphics. Alongside the video, visitors could view information on the various programs that Achieve offers as well as different age groups and ability levels that could be targeted through specific online instruction.
These landing pages with the engaging HTML School of the Future™ eBlast campaign complement the responsive MVP designed website scheduled to launch soon. The SEO friendly site will feature easily navigable images and text to support quick location of resources for clients.
The targeted information graphics and compact delivery of this material reinforced to school district administrators, principals, curriculum planners and teachers that Achieve3000’s online software is an indispensable key to accelerated learning success for students of all ability levels. The e-mails resulted in above average open rates and increased visits to Achieve’s website. Additionally, Achieve noted that the MVP created video was the best and most concentrated representation of the company’s offerings that had been realized in recent years. The success of these pages will continue with the coordinating, MVP designed website, launching in June 2015.