Naming & Branding Services in Minneapolis

Corporate + Brand Name Generation Services

MVP Marketing + Design, a Minneapolis based marketing communications and design firm,  has assisted its clients with corporate and brand name generation. Notable examples include:

Corporate Name Development

Yukon Capital Partners: a new subordinated debt and private equity capital firm. Click here to view the work. 

EmpiCare: a value-added service of Empi, a global medical technology leader in designing and manufacturing transcutaneous electrical nerve stimulation (TENS) and neuromuscular electrical stimulation (NMES) devices, iontophoretic drug delivery systems, and splinting products used for pain management, rehabilitation and edema reduction in clinic, home healthcare, sports and occupational medicine settings. Click here to view the work.

NaturNorth Technologies: a pioneering biotech discovery and development company focused on efficient isolation of the life improving bioactive compounds found in birch bark. Click here to view the brochure, or click here to view the award-winning corporate identity.

VantageBlue: name generated VantageBlue™ is the industry leader in moving, storage and records management. Click here to view the work.

Brand Name Generation

Ruffies ColorScents™: name generated for Carlisle plastics:  a colorful and scented trash bag designed for bathrooms, bedrooms and offices.

Prestige Paint™: name generated for the Valspar Corporation and marketed by the True Value Company, one of the world’s largest retailer-owned hardware cooperatives with approximately 5,800 independent retail locations worldwide.

Roma Wake ‘n Bake and Crispy Classics Pizza™: Name generated for Dadco Food Products, subsequently acquired by Bernatello’s Pizza, Inc.

Progresso Healthy Classics™: MVP generated the name "Healthy Classics" for Pet Incorporated, prior to its acquisition by Pillsbury, which was later acquired by General Mills.  This creative name generation and brand repositioning effort was done to assist Pet in response to soup category inroads by its competitor Campbell's and their Healthy Request® soup line.